Measure What Matters
Tracking & Attribution
Know exactly which marketing drives your best leads and bookings. Proper conversion tracking connects your ad spend to actual revenue.
Track Leads to Bookings
Know exactly which marketing channels fill your calendar. Our tracking setup connects every inquiry to its source, so you can see the true ROI of your advertising investment.
Why Most Venues Cannot Measure ROI
Many wedding venues run ads without knowing if they work. Without proper tracking, you are making decisions based on guesses.
Common Problem
"We get leads but don't know which channel they came from"
Common Problem
"Phone calls aren't tracked as conversions"
Common Problem
"We can't connect leads to actual bookings"
The Solution
Comprehensive tracking setup that follows leads from first click to signed contract.
Form Submissions
Track every tour request, contact form, and inquiry as a conversion.
Phone Calls
Track calls with source attribution and call duration for quality signals.
Offline Conversions
Import tour completions and bookings to optimize for actual revenue.
Enhanced Conversions
Improve attribution accuracy using first-party data in a privacy-safe way.
The Full-Funnel Tracking Setup
Track every step from ad impression to signed contract.
Ad Click
User clicks your ad
Site Visit
Tracked in GA4
Lead Capture
Form or call tracked
Tour Request
Qualified conversion
Booking
Offline import
GA4 Setup for Wedding Venues
Google Analytics 4 is essential for understanding your overall marketing performance.
Key Events to Track
- form_submit (all forms with form type parameter)
- generate_lead (qualified tour requests)
- phone_call (with duration and source)
- page_view (with enhanced measurement)
- scroll (to track engagement)
Critical Configurations
- Link GA4 to Google Ads for conversion import
- Set up cross-domain tracking if using multiple domains
- Enable Google Signals for demographics
- Configure data retention settings
- Set up audiences for remarketing
Read our detailed guide: How to Track Wedding Venue Leads in GA4
Call Tracking: The Missing Piece
Many venues get significant leads from phone calls. Without call tracking, you are missing a huge part of the picture.
What Call Tracking Provides
- Source attribution (which ad/keyword)
- Call duration (quality signal)
- Call recordings (optional)
- Conversion in Google Ads
- First-time vs repeat callers
How It Works
- Dynamic numbers swap on your site
- Each visitor sees a unique number
- Calls route to your main line
- Data syncs with analytics
- No disruption to callers
Offline Conversion Imports
The most powerful optimization lever. Tell Google which leads became bookings so it can find more people like them.
What to Import
- Completed venue tours
- Signed contracts / bookings
- Contract values (for value-based bidding)
Why It Matters
Google Ads optimizes for what you tell it. If you only track form fills, it optimizes for form fills. Import booking data, and it optimizes for actual revenue.
Implementation
Can be done manually through Google Ads UI or automated through CRM integration. We help set up a process that fits your workflow.
Get Your Tracking Audit
We will review your current tracking setup and identify gaps in your measurement.